In practice, though, it often results in endless, confusing email chains, 57 versions of the same visual, and no one being quite sure who's agreed to what. In theory, this should lead to an end product that everyone is happy with. Nowadays, it's typical for multiple people to weigh in on your design, throughout the creative process, from clients to stakeholders, colleagues to bosses. It won't have escaped your attention that the days when a client briefed a designer or illustrator and then sent them away until they were finished are now a distant memory. Creativity is becoming more collaborative So even if you're not an Adobe user, they're still worth paying attention to. Read on as we outline the key themes of Adobe MAX 2022, which not only explain how Adobe software is evolving but highlight where the creative industry is going as a whole. As a result, artists, illustrators, designers, photographers and other creatives can access new and exciting ways to work more quickly and efficiently, collaborate more effectively, and protect their creations from exploitation and misrepresentation. So, what did we learn from this year's Adobe MAX? Overall, that creative software is changing fast as it adapts to a fast-changing world.
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